You might be wondering “how should I market my mental health practice?” In this post, we share top mental health marketing strategies to increase your practice growth in 2023.
Effective mental health marketing leads to many valuable benefits for private practices.
Mental health marketing involves increasing the reach and awareness of your practice and delivering value to meet the needs of your ideal client in terms of mental health services.
This includes trying out multiple marketing channels and improving on effective channels while collecting data to make more informed decisions for your marketing over time.
The Benefits of Mental Health Marketing
A successful mental health marketing campaign gives your practice the following benefits:
- Increase reach online which increases the probability that you attract new clients.
- Rank for more “ideal client keywords” for the areas you serve, resulting in more targeted organic search traffic to your website, listings, and social profiles.
- Have more people searching “brand keywords” find your practice on Google.
- Increase referral traffic to your practice through networking, mentions, and site links.
- Gain more positive reviews which can improve online reputation and local SEO.
- Diversify across several marketing channels and test various assets and approaches to gain strategic insights, discover new opportunities, and reduce business risk.
- Build brand-name recognition and enhance your practice’s reputation.
- Achieve more ideal clients, referrals, and revenue.
The right mental health marketing plan can save you time and money while reaching and providing more value to your target audience quickly and effectively.
Top 10 Mental Health Marketing Strategies
Here are 10 top mental health marketing strategies to grow your private practice in 2023.
1. Optimize & Expand Your Website
Successful mental health marketing in 2023 requires ongoing investment in your website.
With competition today, it’s not enough to build a site and forget about it, especially if you want to maintain or improve the number of ideal clients your site attracts.
We suggest making a habit to update your existing content and publish new content on a regular basis, such as publishing a new article once or twice a week.
Prospects tend to trust websites with updated, informative content. Sites that provide a detailed about page, service pages, testimonials, a clear call-to-action, and a blog on mental health topics will have an edge over sites with stale content that lacks information.
In addition, ensure Google Analytics, Google Search Console, and Bing Webmaster Tools are connected to your site for data to help inform content strategy and improve results.
2. Make Practice Details Easy to Find
Effective mental health marketing makes it convenient for prospects to reach out.
In your marketing material, whether online or offline, make sure contact methods are easy to spot, potentially placed in several locations (such as header and footer on your site), and if possible, next to a mention of your offer, to help entice prospects to reach out.
Also, make sure practice details are consistent across properties online, such as on your directory listings and social media profiles. This can help improve local SEO as well.
Consider using tracking numbers for more lead data. This can help you attribute calls to specific sites, such as your website, specific listings, social profiles, and offline materials.
3. Test Offers & Calls-To-Action
When it comes to mental health marketing, always be testing! Test variations in your offer, messaging, call-to-action (CTA), content layouts, testimonials, images, etc.
A prospective client’s wants and needs will inevitably change over time, as well as your competition’s strategy and offers, so always be checking on the competition and trying out ways to present your offers in your content, ads, and other marketing materials.
4. Blog & Optimize for SEO
In relation to optimizing and expanding your site mentioned above, it’s a good idea to do so with search engine optimization (SEO) and blogging in mind for the best results.
Before going all-in on a topic to try and rank for a specific keyword, do some keyword research to uncover the most relevant terms and topics to prioritize and target.
Also, once you’ve decided on the topic and target keyword phrase for your site page or blog post, review the top five or so pages on Google that are ranking for the keyword.
This will give you insight into the type of content Google prefers for your focus keyword, including titles, meta descriptions, page URL, word count, subtopics covered, images, etc.
5. Run Paid Advertisements
It’s risky to rely purely on paid ads to get new clients. However, PPC or pay-per-click ads can be very effective when ad messaging, the landing page, and the sales process align.
Based on our experience, the current best platforms for promoting your practice through PPC ads are Google Ads and Facebook Ads.
Google Ads tend to cost more per click, however, the leads are often pretty warm and closer to making a decision to do business.
On the other hand, Facebook Ads can generate you more conversions for the price per click, but these leads tend to require more follow-up and nurturing to achieve a sale.
We have seen many mental health practices achieve great success using both platforms. A lot of it comes down to the ad messaging, landing page experience, the location you’re targeting, and the promoted offer.
6. Get Listed on Directories
Get listed on as many relevant directories as you can. This is a quick, effective way to achieve more reach and visibility online.
Make sure you have an updated Google Business Profile to enhance your practice’s local search presence, provide more info for potential clients, and collect Google reviews.
Many listing sites also let you add a link back to your site, and having more listings with local citations can help your local search rankings.
Related: 10+ Top Therapist Directories to List Your Practice
7. Prioritize Online Reviews
Earning more positive reviews online can have a large impact on your practice. You can then share specific reviews as testimonials on your site to optimize for more conversions.
Alongside strengthening your practice’s social proof, reviews have been considered a Google ranking factor for years, particularly for locally-searched keywords.
8. Connect on Social & Niche Sites
Another tried-and-true mental health marketing strategy is to share content and comment on social media and niche sites where prospects could be spending time.
This includes relevant directory sites and networking or community-driven sites such as Psychology Today, Facebook, LinkedIn, YouTube, Twitter, Quora, and Reddit.
9. Connect at Offline Events
While marketing your mental health practice online is effective and convenient, don’t dismiss offline events to promote your practice, network, and increase referrals!
Offline events are a great way to reach potential clients or patients who do not typically see or respond to online ads or other forms of digital content.
Today, many mental health conferences and in-person meetups are promoted online beforehand so you can look them up and determine if an event is worth attending.
10. Connect with Local Community
Last but not least, you can build relationships and earn more clients by connecting with people in your local area and sharing mental health resources with your community.
Consider publishing content on your site and sharing it on social media based on the unique needs and mental health issues affecting your local community.
A community presence can increase word-of-mouth, the number of people advocating for your practice, more referrals, and result in other mental health business opportunities.
Marketing Your Mental Health Services
The mental health marketing strategies above are all effective ways for mental health providers to attract more ideal clients and grow their private practice.
Keep in mind, these strategies require a level of dedication and consistency to achieve results. Successful mental health marketing campaigns require patience and persistence.
Do you have questions about marketing as a mental health professional or are interested in mental health marketing services? Book a free strategy call with us!
At Therapy Flow, we coach and support hundreds of practice owners with their marketing and sales efforts, including SEO, Google Ads, Facebook Ads, operations, and sales.
We help private practice owners go from zero to full caseload or scale to 6-7 figures.
To learn more about Therapy Flow Programs, book a free consultation here.
Free Resource: 50+ Listing Sites for Therapists & Counselors
Want a free list of over 50 listing sites to increase your practice’s exposure? Get it below!
This list of other directory sites for therapists includes both free and paid directories.
While all of these sites might not be applicable to your practice, plenty of them should help you quickly expand your presence online, get more links to your site to potentially improve your rankings on search engines, and get in front of more potential clients.
Note: We take privacy seriously and your information is only used to reach out to you.
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