ROI Calculator

Average Session Reimbursement ($):

The average billable amount you get per client session. (e.g., $100 per session)

Average Number of Sessions a Client will Attend:

The average number of sessions per client per year. (e.g., 10 sessions per client, per year)

Cost Per Lead (CPL) ($):

The average cost to generate one lead through ads. (e.g., $60 per lead)

Close Won Percentage (%):

Percentage of leads that become paying clients. (e.g., for Cash Practices we see 10-20%; Hybrid 20-40%; Insurance 40-60+% Closed Won Rate)

Expected Profit Margin (%):

Expected percentage profit margin on each client's revenue. (e.g., 20%)

Monthly Ad Spend ($):

Total amount spent on ads each month. (e.g., $5,000 per month)

Monthly Cost to Manage Marketing (Staff or Vendor) ($):

Total monthly cost for marketing management (staff, tools, vendor fees). (e.g., $2,000)

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