10+ Best Therapist Directories (2023)

Updated on November 17th, 2023

You might be wondering “which therapy directories should I list my practice on?” In this post, we share the best therapist directories to list your practice in 2023.

These directories can be a treasure trove for therapy seekers, looking for everything from a therapist or psychologist to a psychiatrist or psychiatric nurse practitioner.

Table of Contents show

Why Get Listed On Therapy Directory Sites?

Getting listed on therapist directory sites can give your practice the following benefits:

Increase your chance of acquiring new clients by expanding your reach online. This is especially true if you’re treating mental health issues.
Improve local SEO by adding citations (name, address, number) across listings. This can be especially effective in popular cities.
Some directory listings let you link back to your site which can also help your practice’s search engine visibility.
Provide more ways for clients to leave an online review about your practice.
Diversify your overall online marketing strategy and build brand awareness.

Not sure how to best navigate therapist directories or other online marketing strategies? Let Therapy Flow guide you. Our program provides expert guidance and support to help you understand and leverage the best directories to grow your practice and also to find therapists that are a good fit for your team.

See if our done-with-you approach is right for you. Book a free strategy call today!

See How Therapy Flow Works to Grow Your Private Practice

The Best Therapist Directories to List Your Practice

Whether you’re a family therapist, psychologist, social worker, or another mental health professional, this post is here to help.

Here are the top therapist directories online to list & promote your practice in 2023:

1. Psychology Today

Psychology Today is often the first stop for therapy seekers. It offers one of the largest directories for psychotherapists, psychologists, and treatment centers that provide mental health services.

A therapist profile on the Psychology Today directory also allows you to list your specific services such as individual and couples counseling.

The site also publishes content written by clinicians, experts, and researchers from the fields of behavior and psychology.

A Psychology Today membership costs $29.95 per month.

Related: Tips to Improve Your Psychology Today Profile

2. Good Therapy

Good Therapy is another popular directory site that offers listings for solo practitioners, group practices, and treatment facilities. It’s also a hub for inclusive therapists and life coaches.

A Good Therapy membership costs $29.95 per month.

3. BetterHelp

BetterHelp is one of the largest networks of licensed, accredited, and experienced therapists with a large collection of therapist listings in the U.S.

For providers, a valid license and 3+ years of experience in therapy for adults, couples, and/or teens are required to apply, get listed, and start earning on the platform.

4. Zencare

Zencare is a newer directory and software for marketing and managing a private practice. The site offers separate plans for individual and group practices, as well as add-on options for access to additional practice management features and tools.

A Zencare membership for individuals costs $59 per month + a one-time setup of $130. Group practice pricing varies and requires contacting the company for more information.

5. Zocdoc

Zocdoc is one of the larger directory sites online for finding a doctor, therapist, and other mental health professionals. The site aims to make it easy for patients to find a provider in or out of their network and book in-person or telehealth appointments.

Zocdoc offers a free suite of tools including a search-optimized profile and features for online scheduling and intake with no upfront fees or subscription costs. Providers pay only when new patients book through the Zocdoc site or app.

6. TherapyDen

TherapyDen is a popular mental health directory with a mission to make finding the right therapist or counselor as painless as possible. It offers a vast pool of online therapists from which clients can choose. If they don’t find the right fit, they can switch to a new one with ease.

Mental health professionals such as therapists, counselors, and clinical social workers can create free listings with options to boost your profile and extra support with a premium account.

7. Headway

Headway is an online therapy directory that has recently come onto the market and strives to make it simple to find a therapist and affordably pay for one with insurance.

For providers, Headway aims to take away the administrative burden of working with insurance, from credentialing to claim submission and payment, and is free to join.

8. Alma

Alma is a growing therapist directory that makes it easy for people to find high-quality, affordable mental health care. For providers, an Alma membership includes marketing support to grow your practice, insurance made easy with enhanced payback rates, digital tools to help your practice, and a community for networking and continued education.

To use Alma as a provider, all new professional members are required to join their insurance program and get credentialed with at least one of their payer partners – Aetna, Cigna, or Optum. Membership costs $125 per month or 25% off when billed annually.

9. Choosing Therapy

Choosing Therapy is a growing therapy resource site and free directory that enables people to search for a therapist based on specialty, cost, and availability.

The directory offers a free listing and a variety of marketing features. The only requirement is to provide some basic practice and licensing details to get verified.

10. TherapyTribe

TherapyTribe is a directory site that helps people find great mental health resources including therapists, support groups, treatment centers, and wellness tools.

A TherapyTribe membership costs 29.95 per month and includes a professional listing, a free optional therapist website, and profile promotion across their online community.

11. Mental Health Match

Mental Health Match is a more recent, unique directory founded in 2019 that focuses on connecting therapy seekers with the right therapists and counselors who best meet their needs. Each therapist has been vetted and is fully licensed and in good standing with their state board in order to get listed on the platform.

Instead of browsing through numerous profiles, therapy seekers fill out a questionnaire that assesses their needs and preferences. The platform’s algorithm then matches them with therapists who best fit their responses.

For providers, it’s an opportunity to get connected with clients who are a good fit for their services, making the therapeutic relationship more likely to be successful.

A Mental Health Match membership costs around $24.97 per month. The first 60 days are free with no credit card required to get started.

Other Sites to List Your Private Practice

Here are some other local directories and more general high-authority sites that are worth creating a listing or profile on for your private practice:

1. Google Business Profile

2. Bing Places for Business

4. Yellow Pages

7. Better Business Bureau

By listing your practice on these directories, you’re making a commitment to the well-being of potential clients and expanding the reach of your services.

Free Bonus: 50+ Listing Sites For Therapists

Want a free list of over 50 listing sites to maximize your exposure? Get it below!

This list of other directories for therapists includes both free and paid directories.

While all of these sites might not be applicable to your practice, plenty of them should help you quickly expand your presence online, get more links to your site to potentially improve your rankings on search engines, and get in front of more potential clients.

Note: We take privacy seriously and your information is only used to reach out to you.

Take your practice to the next level and achieve more of your goals!

At Therapy Flow, we provide done-with-you marketing, coaching, and practice consulting for growth-minded private practice owners (solo and group) across the U.S.

We help private practice owners go from zero to full caseload or scale to 6-7+ figures. We’ll guide you to find the right strategies and directories to ensure your success.

See How Therapy Flow Works to Grow Your Private Practice

To learn more about Therapy Flow Programs, book a free consultation here.

More Posts About Mental Health Marketing: