You might be wondering “which therapy directories should I list my practice on?” In this post, we share the best therapist directories to list your practice in 2024.

These directories are crucial in helping individuals find the right therapy and mental health care providers, from a therapist or psychologist to a psychiatrist or psychiatric nurse.

Why Get Listed On Therapy Directory Sites?

Listing your practice on therapy directory sites offers several compelling benefits:

  • Expand Your Reach: Increase your chance of acquiring new clients, particularly useful if you specialize in mental health issues. A broader online presence helps connect you with those in need.
  • Boost Local SEO: Improve your search engine visibility locally by adding citations (name, address, phone number) across various directories. This is particularly effective in popular cities where competition might be higher.
  • Enhance Website Traffic: Many directories allow backlinks to your site, which can boost your site’s search engine rankings and visibility.
  • Increase Client Reviews: Directories provide platforms for clients to leave reviews, which can enhance your credibility and attract more clients.
  • Diversify Marketing Strategies: Being listed in directories helps diversify your online marketing efforts and builds your brand awareness, crucial for standing out in a competitive field.

Who Can Benefit from Listing on Therapy Directories?

Therapy directories are an invaluable resource for a wide range of mental health professionals. Here’s who stands to gain the most from these listings:

  • General Therapists: Whether you are a counselor, psychotherapist, or another type of therapist without specific niche certifications, therapy directories can significantly boost your visibility. These platforms are designed to help all therapists increase their online presence, connect with potential clients, and grow their practices by showcasing their general therapeutic services and approaches.
  • Mental Health Professionals: For those specializing in treating specific mental health issues like anxiety, depression, or substance abuse, being listed can help match them with clients seeking these particular services. Directories enable the detailing of specific issues treated, enhancing the match between client and therapist.
  • Providers of Online Therapy: As telehealth continues to grow, online therapy providers find that directories catering specifically to remote services expand their reach across a wider geographical area and cater to clients preferring or requiring online sessions.
  • Psychologists: Listing on therapy directories can significantly increase a psychologist’s visibility to individuals searching for cognitive and behavioral therapies. It allows psychologists to highlight their specializations, credentials, and types of therapies offered, aligning them with potential clients seeking their specific expertise.
  • Licensed Clinical Social Workers: These professionals can enhance their visibility by being listed in directories that emphasize social work’s diverse roles, including community involvement and individual counseling. This helps them reach clients needing varied social support services.
  • Licensed Marriage and Family Therapists: These therapists benefit from directories that focus on relationship dynamics, offering them a platform to connect with individuals, couples, and families who are seeking help with personal relationships.
  • Emerging Specialists in Psychotherapy and Counseling: New therapists and those who have recently obtained their licenses will find that directories offer a fantastic platform to start building their professional presence and credibility within the mental health community.

    This diverse ecosystem of mental health directories ensures that whether you are a seasoned therapist, psychologist, or a newly certified counselor, there is a place for you to connect with those in need. Choosing the right directories to list your services allows you to align your practice with potential clients seeking the specific support you offer, ensuring a better fit and more successful therapeutic outcomes.

    Not sure how to best navigate therapist directories or other online marketing strategies? Let Therapy Flow guide you. Our programs provide expert guidance and support to help you understand and leverage the best directories to grow your practice and also to find therapists that are a good fit for your team.

    See if our done-with-you approach is right for you. Book a free strategy call today!

    The Best Therapist Directories to List Your Practice

    Whether you’re a family therapist, psychologist, social worker, or another mental health professional, this post is here to help.

    Here are the top therapist directories online to list & promote your practice in 2024:

    1. Psychology Today

    Psychology Today is often the first stop for therapy seekers. It offers one of the largest directories for psychotherapists, psychologists, and treatment centers that provide mental health services.

    A therapist profile on the Psychology Today directory also allows you to list your specific services such as individual and couples counseling.

    The site also publishes content written by clinicians, experts, and researchers from the fields of behavior and psychology.

    A Psychology Today membership costs $29.95 per month.

    Related: Tips to Improve Your Psychology Today Profile

    2. Good Therapy

    Good Therapy is another popular directory site that offers listings for solo practitioners, group practices, and treatment facilities. It’s also a hub for inclusive therapists and life coaches.

    A Good Therapy membership costs $29.95 per month.

    3. BetterHelp

    BetterHelp is one of the largest networks of licensed, accredited, and experienced therapists with a large collection of therapist listings in the U.S.

    For providers, a valid license and 3+ years of experience in therapy for adults, couples, and/or teens are required to apply, get listed, and start earning on the platform.

    4. Zencare

    Zencare is a newer directory and software for marketing and managing a private practice. The site offers separate plans for individual and group practices, as well as add-on options for access to additional practice management features and tools.

    A Zencare membership for individuals costs $59 per month + a one-time setup of $130. Group practice pricing varies and requires contacting the company for more information.

    5. Zocdoc

    Zocdoc is one of the larger directory sites online for finding a doctor, therapist, and other mental health professionals. The site aims to make it easy for patients to find a provider in or out of their network and book in-person or telehealth appointments.

    Zocdoc offers a free suite of tools including a search-optimized profile and features for online scheduling and intake with no upfront fees or subscription costs. Providers pay only when new patients book through the Zocdoc site or app.

    6. TherapyDen

    TherapyDen is a popular mental health directory with a mission to make finding the right therapist or counselor as painless as possible. It offers a vast pool of online therapists from which clients can choose. If they don’t find the right fit, they can switch to a new one with ease.

    Mental health professionals such as therapists, counselors, and clinical social workers can create free listings with options to boost your profile and extra support with a premium account.

    7. Headway

    Headway is an online therapy directory that has recently come onto the market and strives to make it simple to find a therapist and affordably pay for one with insurance.

    For providers, Headway aims to take away the administrative burden of working with insurance, from credentialing to claim submission and payment, and is free to join.

    8. Alma

    Alma is a growing therapist directory that makes it easy for people to find high-quality, affordable mental health care. For providers, an Alma membership includes marketing support to grow your practice, insurance made easy with enhanced payback rates, digital tools to help your practice, and a community for networking and continued education.

    To use Alma as a provider, all new professional members are required to join their insurance program and get credentialed with at least one of their payer partners – Aetna, Cigna, or Optum. Membership costs $125 per month or 25% off when billed annually.

    9. Choosing Therapy

    Choosing Therapy is a growing therapy resource site and free directory that enables people to search for a therapist based on specialty, cost, and availability.

    The directory offers a free listing and a variety of marketing features. The only requirement is to provide some basic practice and licensing details to get verified.

    10. TherapyTribe

    TherapyTribe is a directory site that helps people find great mental health resources including therapists, support groups, treatment centers, and wellness tools.

    A TherapyTribe membership costs 29.95 per month and includes a professional listing, a free optional therapist website, and profile promotion across their online community.

    11. Mental Health Match

    Mental Health Match is a more recent, unique directory founded in 2019 that focuses on connecting therapy seekers with the right therapists and counselors who best meet their needs. Each therapist has been vetted and is fully licensed and in good standing with their state board in order to get listed on the platform.

    Instead of browsing through numerous profiles, therapy seekers fill out a questionnaire that assesses their needs and preferences. The platform’s algorithm then matches them with therapists who best fit their responses.

    For providers, it’s an opportunity to get connected with clients who are a good fit for their services, making the therapeutic relationship more likely to be successful.

    A Mental Health Match membership costs around $24.97 per month. The first 60 days are free with no credit card required to get started.

    Other Sites to List Your Private Practice

    Here are some other local directories and more general high-authority sites that are worth creating a listing or profile on for your private practice:

    1. Google Business Profile

    2. Bing Places for Business

    3. Yelp

    4. Yellow Pages

    5. Facebook

    6. LinkedIn

    7. Better Business Bureau

    By listing your practice on these directories, you’re making a commitment to the well-being of potential clients and expanding the reach of your services.

    Example Services to Promote on Mental Health Directories

    Promoting a diverse range of services in mental health directories not only boosts your practice’s visibility but also matches you with clients seeking specific therapeutic interventions. Whether you specialize in personal crises or relationship dynamics, detailing these services can significantly improve your reach and client satisfaction.

    • Individual Therapy: Ideal for one-on-one sessions, focusing on personal issues, growth, and emotional well-being.
    • Couples Therapy: Perfect for addressing relationship dynamics, communication issues, and marital challenges.
    • Family Therapy: Offers support to families, helping them resolve conflicts and improve relationships among members.
    • Group Therapy: Facilitates therapy in a group setting, allowing individuals to share experiences and support each other.
    • Online Therapy: Caters to clients who prefer or require remote sessions, providing flexibility and accessibility.
    • Crisis Intervention: Important for immediate support in times of acute psychological distress.
    • Psychoeducational Workshops: Educates clients on various mental health topics, providing tools and strategies for better mental health management.

    Listing these services allows you to cater to a broader demographic, enhancing your ability to connect with individuals who are seeking very specific types of therapeutic support. Ensure each service is described in a manner that directly addresses the needs and desired outcomes of your potential clients.

    Free Bonus: Directory Profile Mini Course (2024)

    Want the 7 profile pillars all high-converting directory profiles have? These 7 pillars will transform your profile for both free and paid therapy directories. Get it free here!

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    Take your practice to the next level and achieve more of your goals!

    At Therapy Flow, we provide done-with-you marketing, coaching, and practice consulting for growth-minded private practice owners (solo and group) across the U.S.

    We help private practice owners go from zero to full caseload or scale to 6-7+ figures. We’ll guide you to find the right strategies and directories to ensure your success.

    Therapy Flow offers specialized programs to elevate therapy practices to 6-7+ figures, featuring dedicated support, live coaching, and a HIPAA-compliant all-in-one CRM to make marketing easier, handle more inquiries, and transform your front office.

    Discover the “#1 thing” that will propel your practice forward. Let Therapy Flow be the catalyst for realizing the full potential of your practice. Book a strategy call today!

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