Welcome to Therapy Flow’s weekly Q&A session, where co-founders Joshua and Attilio tackle one of the most common dilemmas faced by therapy practice owners: Google Ads or Facebook/Instagram Ads?
In this video, they share their expert insights on the strengths and nuances of these two powerful marketing and advertising platforms, helping you make an informed decision to optimize your marketing efforts.
Before we dive into the debate of Google Ads versus Facebook/Instagram Ads, let’s revisit some valuable key insights from our previous discussions on marketing strategies.
Understanding the dynamics of Google Ads and social media marketing will equip you with the knowledge to attract potential clients and grow your practice effectively. So, let’s kick off with a quick recap of our earlier insights!
Key Insights From Video
Here are the key insights from the video discussion:
- Google ads require a well-optimized website to effectively convert site visitors into contacts, but they may not guarantee better quality leads due to short attention spans and quick decision-making.
- Google ads become more technically challenging as campaigns get deeper, requiring skilled management and optimization.
- Facebook and Instagram ads rely on creativity and offer-driven content, making them easier to start with and successful with engaging content.
- Facebook and Instagram ads target cold contacts, necessitating adjustments in handling less emotionally invested inquiries effectively.
- Google ads allow targeting in-market individuals, while social ads reach a broader audience, making Google ads ideal for specific local searches and social ads for generating general interest.
- Complementing an already well-converting website with Google ads can lead to warmer leads, while a strong online presence and diverse offerings make Facebook and Instagram ads more suitable for other practices.
- Facebook ads are akin to tourist spots with lots of traffic and window shoppers, while Google ads resemble off-the-beaten-path experiences with active search intent. Choose based on preferences and goals.
- The practice starts more clients on Facebook and Instagram ads due to their ease of starting and creative possibilities.
- To drive people to your link in BIO on social media, offer something valuable and reference it in your content, enticing users with the promise of additional valuable information.
- Marketing Telehealth-only practices involves both local efforts, like Google My Business and networking, and leveraging digital marketing and ads to reach a broader audience.
- For new counseling businesses, embrace the advantage of being new and promote the practice confidently, highlighting immediate openings and new opportunities for potential clients.
- Take consistent action and commit to a single marketing approach, avoiding half-built or inconsistent strategies to achieve better results.
- Embrace authenticity and the appeal of something new to attract clients to a new practice.
- Clarify marketing goals and align efforts accordingly, considering factors like cost-effectiveness or broad reach.
- Understand where potential clients are and focus marketing efforts accordingly, utilizing ads, networking, and local events as needed.
- Keep marketing strategies simple and focused on driving traffic to the practice, avoiding overcomplication.
- Leverage the novelty of being a new practice and communicate this advantage to potential clients.
Final Thoughts
Navigating the world of online marketing can be a challenging task for therapy practice owners, but with the expert insights shared by Joshua and Attilio, you are now equipped with a valuable toolkit to make informed decisions and optimize your marketing efforts.
From the dynamic landscape of Google Ads, which requires a well-optimized site and careful management, to the creative potential of Facebook/Instagram Ads in engaging with a broader audience, each platform offers unique opportunities to attract potential clients.
Remember, a well-optimized website can complement Google Ads, leading to warmer leads, while a strong online presence and diverse offerings make Facebook and Instagram Ads more suitable for other practices.
Furthermore, embracing the novelty of being a new practice can be a powerful advantage in attracting clients seeking fresh experiences and opportunities.
As you move forward, focus on consistency and commitment in your marketing approach, avoiding half-built strategies and overcomplication. Clarify your marketing goals and align your efforts accordingly, whether it’s maximizing cost-effectiveness or reaching a broad audience.
Lastly, harness the power of authenticity and proudly communicate your new practice to potential clients, highlighting immediate openings and new possibilities.
With these key insights in mind, you’re now better equipped to make the right choices for your practice’s marketing journey. Best of luck as you take your practice to new heights!
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