Therapy Flow Success Story: Carbajal Counseling
Therapy Flow partner since 2021
“I want to publicly thank Attilio and Joshua for all the good they’ve done for the GP that my wife and I have.
Joshua got me through my skepticism and brought us onboard. And Attilio has been great in every way; from website creation, to sales strategies, software training, to SEO implementation, to G ads and posts. He is always available to answer a quick question, hop on a call, or help resolve a bigger issue.”
How Carbajal Counseling Scaled with Therapy Flow: 50+ Providers Across 4 Locations
%
AVG Lead conversion rate
monthly calls from website seo & gmb profile optimization
AVG new monthly site users
Therapy Flow Transformed Carbajal Counseling’s Growth
Google Ads: Consistent Leads at a Sustainable Cost
Over 90 days, this practice invested between $2,000 and $7,000/month in Google Ads—and saw a $43 average cost per lead. That’s a strong return for mental health advertising, especially when every lead is warm and conversion-ready.
The takeaway? When ads are targeted well, supported by landing page strategy and conversion tracking, they don’t just generate clicks—they generate real clients.
SEO: Month-Over-Month Growth in Organic Traffic
With an emphasis on high-intent content, technical optimization, and keyword strategy, the practice experienced steady growth in organic reach:
1.2K new users/month on average
10% monthly traffic growth
100+ organic conversions
SEO doesn’t pay off overnight, but when done right, it compounds—and this client is now reaping the benefits of that momentum.
Google My Business: Local Optimization That Drives Action
By optimizing their Google Business Profile with updated info, service keywords, and regular activity, the practice now receives over 100 calls per month—directly from local prospects searching on Google.
Many practices overlook this channel, but for those targeting local markets, GMB can be one of the most valuable and cost-effective tools.
Conversion Rate: Turning Leads Into Clients
Traffic means nothing without conversion—and this client nailed it. Across all marketing channels, they maintained an average 70% lead-to-client conversion rate. That’s a testament to more than just marketing—it reflects aligned messaging, clear offers, and an efficient intake process.
About Carbajal Counseling
Since 2015, Carbajal Counseling has taken their passion of working with children, adolescents, and couples and grown into a group practice that provides exceptional therapeutic services in multiple locations across the Utah area.
Specialties: Anxiety and Depression therapy, EMDR, Family Therapy, Marriage Counseling
Location: Multiple locations across Utah, USA
Integrations: Google Ads, SEO, marketing coaching
Use cases: Increased lead-to-client conversion rate, increased website users