Connecticut Counseling Group Doubled Their Team with Ads and Coaching
“We had the team…but not enough clients.”
Clinicians Hired in 3 Months
Cost Per Acquisition
“I was hesitant at first because I didn’t know if it would work, but I’m so glad I took the leap. This changed everything.”
Client Overview
Connecticut Counseling Group is a Connecticut-based group practice offering both in-person and virtual therapy. Founded by Kelly, the practice began as a solo venture and quickly expanded to meet growing demand for mental health services. Connecticut Counseling Group provides individual and group therapy, serving a diverse population across the state.
The Challenge of Uncertainty
As Connecticut Counseling Group transitioned from a solo practice to a group model, Kelly found herself facing a new kind of challenge: keeping her newly hired clinicians full.
“I had just hired new therapists, but the phone wasn’t ringing fast enough,” Kelly recalled.
The old referral networks and organic methods that worked for her solo practice weren’t enough to support a larger team. Kelly needed a predictable way to bring in clients- one that could scale with her vision for the practice.
“I thought I’d have three therapists by the end of the year. I’ve already hired five. That’s two more than I planned for the entire next year. The ads have made that possible.”
Clear Practice Growth Confidence
Kelly enrolled in Therapy Flow’s Coaching & Google Ads program, aiming to build a reliable pipeline that could fuel sustainable team growth.
She received three key ingredients:
- Targeted Google Ads focused on both virtual services across Connecticut and local in-person sessions around Trumbull.
- A phased budget approach that started small and scaled with performance.
- Weekly coaching on client intake strategy, niche campaign expansion, and optimizing conversions on every new lead.
“It was a relief to have a strategy,” Kelly said. “It wasn’t just throwing money at ads; it was intentional, step-by-step growth.”
The team also implemented CRM feedback loops and tracked cost-per-acquisition trends closely. This allowed them to adjust campaigns in real time and build a stable, ROI-positive system.
Results from Therapy Flow
Connecticut Counseling Group didn’t just grow, they outpaced their own goals:
- From 1 to 5 clinicians in three months, surpassing their 12 month growth goal
- $150–$170 average cost per acquisition, even with seasonal slowdowns
- Expanded to additional locations and began planning new service lines (like medication management)
- A predictable pipeline capable of bringing in 1 new client every 2–3 days
“I had originally planned to hire three clinicians by the end of next year,” Kelly said. “Instead, I hired them by mid-year, and added two more.”
Great Work, Big Impact
Connecticut Counseling Group’s growth has meant more than just revenue, it’s meant access. More clinicians on staff means more clients served across Connecticut. And for Kelly, it’s meant less time spent worrying about marketing and more time focusing on leadership, innovation, and quality of care.
“This is what I wanted: to grow, to help more people, and to do it without burning out,” Kelly said. “Now, we have the systems and support to do that.”
Should you work with Therapy Flow?
“If you’re stuck trying to grow and don’t have a consistent way to get clients, this is the missing piece. It’s not just ads: it’s the strategy and support behind them.”