Treat Counseling Scaled to $100K MRR Within Two Years of Therapy Flow Program
How Treat Counseling Grew from 2 to 17 Clinicians and Scaled to $100K MRR in Just Two Years
Monthly Revenue Payouts
Monthly Client Sessions
Clinicians Hired
“The investment you’re making will come back tenfold, if you just work the systems and talk to the people who have already done it.”
Client Overview
Treat Counseling is a therapy practice based in North Salt Lake and Layton, Utah. It was co-founded by Jessica Allred LCSW, PMHC and her husband Tim, with a deep commitment to empathetic, client-centered care. Treat has therapists with a variety of specialties, but is most known for their work with perinatal mental health (pregnancy and postpartum), OCD, and trauma work. Treat also serves its clients by taking a “whole family approach” in helping couples, kids, and teens, in addition to offering individual therapy.
The Challenge of Uncertainty
Tim had left a successful corporate career to be a stay-at-home dad while helping Jessica build her therapy practice—but the early days were anything but easy.
“I had a couple of really tough clinical moments,” Jessica recalled. “I had my first intern, and was navigating a really difficult situation with a client, and I didn’t know where to go for support.”
Over time, the pressure of turning the practice into a sustainable business was mounting.
“It was a really uncertain time. I was asking myself, ‘Will we ever be able to have the same financial stability that we used to have?’ I really needed to know that we could have that again.”
“Whenever people ask me, ‘How are you getting up to that many intakes?’, I tell them, ‘Well, you just have to sign up with Therapy Flow.”
Clear Practice Growth Confidence
The Allreds came across a video of Joshua and Attilio in an email and decided to dig deeper. A discovery call with Joshua sealed it.
“The most appealing part was the guidance on marketing,” Tim recalled, “because I had been in sales and business, but I had never really done marketing before.”
Treat Counseling enrolled in the Coaching & Community program, implemented a CRM system, and later on added done-for-you Google Ads management.
“The ads work that Therapy Flow has been doing has been really instrumental for us,” Jessica said. “And it’s something that I don’t really have to think about. It just gets done, and I get to just check in. That’s given us the confidence that enough clients are going to be coming in the door.”
Results from Therapy Flow
In just two years, Treat Counseling saw transformational growth:
- From 2 to 17 active clinicians (with 3 more about to start)
- 80 to 1,000+ monthly client sessions
- Less than $10K to $100K+ in monthly (revenue) session payouts
Great Work, Big Impact
What began as a leap of faith has become a thriving, mission-driven business. Jessica and Tim now lead a growing team who provide life-changing care to hundreds of clients every month.
“This is important work, and it’s meaningful to the world,” Tim said. “But we had to be able to support our family and make a good living doing this, too.”
Should you work with Therapy Flow?
Jessica and Tim agreed that the coaching calls offered at Therapy Flow have been invaluable:
“There are people there that have done what you’re trying to do. I don’t know how else you can learn to do it except for talking to those people. And it’s such a cool thing to not just believe that it’s possible, but to actually see it.”