Therapy Flow Success Story:
Cook Counseling
Therapy Flow partner since 2022
“We are on track to bust $100,000 for the month of June…and today is 06/08…mind blowing in month 10 of private practice.”
Building from the Ground Up: How Cook Counseling Scaled to $150K/Mo in 18 Months
Providers hired in 18 months
a month in revenue
providers hired to date
Therapy Flow Transformed Cook Counseling’s Growth
Starting a group practice from scratch is no small feat. Scaling that practice to over 70 providers and more than $150,000 in monthly collections within just 18 months? That’s the kind of growth story most practice owners only dream about.
Cook Counseling made that vision a reality.
From humble beginnings to one of the fastest-scaling virtual group practices in the space, Cook Counseling’s journey is a masterclass in what happens when bold leadership meets strategic marketing and expert growth coaching.
The Beginning: A Brand New Practice with Big Goals
When Cook Counseling joined the Practice Development Program in the fall of 2022, they were a brand new group with a clear goal: grow quickly and grow right. They weren’t just trying to “see what happens.” They were intentional from day one—ready to invest in marketing, structure, and strategy to create something scalable and sustainable.
Hiring Momentum: 40+ Providers in 18 Months
The first major milestone? Hiring over 40 providers in just 18 months—most of them virtual. With a nationwide reach and remote-first model, Cook Counseling leaned into flexibility and speed to onboard talent at scale.
They didn’t just focus on numbers; they focused on filling roles with clinicians aligned with their mission and ready to meet growing client demand.
Today, the practice is home to over 70 virtual providers—a stunning testament to what’s possible with a clear hiring strategy and strong leadership.
Revenue Growth: From $0 to $150,000 A Month
Within 10 months of joining the Therapy Flow Program, Cook Counseling hit their first major financial milestone: $100,000 in monthly collections.
But they didn’t stop there.
By month 18, they surpassed $150,000 per month in revenue, establishing a rock-solid foundation for long-term growth and profitability.
The Marketing Engine Behind the Scenes
What powered this growth? A dialed-in marketing strategy that delivered results.
Cook Counseling leveraged:
Google Ads campaigns tailored to their ideal client profile
SEO services that boosted their visibility and authority online
1:1 marketing coaching that helped them make smart, data-backed decisions
This multi-channel approach ensured a consistent flow of qualified leads—supporting both client acquisition and team expansion without slowing down.
The Takeaway: Intentional Growth Wins
Cook Counseling didn’t stumble into success. They built it—with focus, clarity, and a willingness to invest in what mattered most: visibility, infrastructure, and clinical excellence.
If you’re a solo or small group practice looking to scale with purpose, Cook Counseling’s story is proof that rapid growth is absolutely possible—when you have the right strategy, the right support, and the courage to go all-in.
About Cook Counseling
Cook Counseling aims to provide compassionate and comprehensive psychotherapy services for individuals across the lifespan. Grounded in trauma-informed care, Cook Counseling therapists strive to cultivate an environment that promotes growth, resilience, and positive change.
Specialties: Individual, Family and Couples, EMDR, Ketamine-assisted therapy
Location: Multiple locations across Ohio, USA
Integrations: Google Ads, SEO, marketing coaching
Use cases: Increased leads, increased revenue