Welcome to another informative session with Joshua and Attilio, the co-owners of Therapy Flow. In this live Q&A video, they address various topics related to growing a therapy practice and mental health marketing.
In the video, you’ll learn valuable insights on how to handle situations where referrals and calls stop, growing an online audience organically, HIPAA-compliant email storage, CRM and list management, standing out in a crowded market, crafting unique messaging, attracting clients without social media, and understanding the basics of marketing.
Key Insights from Video
- The video is a live Q&A session discussing various topics related to therapy practice and marketing:
- Handling a situation where referrals and calls have stopped for a therapy practice: Understand the basics of marketing and sales.
- Identify what component of the process has dried up.
- Consider improving the existing system rather than looking for something new.
- Understand that marketing is cyclical and may require periodic changes.
- Aim to have multiple marketing channels to avoid relying on a single source.
- Growing an online audience organically:
- Provide value to your audience through engaging and informative content.
- Engage with other people’s audiences by participating in their communities, such as joining podcasts or posting in Facebook groups.
- Follow the 80-20 rule, where 80% of the time you provide value and 20% of the time you ask for something in return.
- Storing an email list in a HIPAA-compliant way:
- Initially, store emails in your HIPAA-compliant EHR system.
- For email marketing providers, consider options like MailChimp, Sendinblue, and ActiveCampaign, verify their HIPAA compliance and encryption capabilities.
- CRM and list management: Recommendation on using a platform called High Level for managing client lists. Also, the importance of being HIPAA compliant and suggested ways to maintain separate lists for marketing purposes and paying clients.
- Standing out in a crowded market: A recommendation that therapists should focus on showcasing their unique personality and values, and create unique offers to engage the market. Also, the importance of proving your value to the market, either through authority or actions.
- Creating unique messaging: Avoid using therapy jargon and instead focus on using client-focused language. Show the entire journey of the client through your copy and images. Be confident in selling yourself and your practice, and be certain that you can get results for your clients.
- Attracting clients without social media: Suggestions on SEO, paid ads, networking, and listing sites as alternative methods. They also emphasize the importance of consistency and volume in your chosen method. Lastly, they encourage examining the reasons for not wanting to use social media and addressing those concerns.
- Understanding marketing basics: Get in front of people, provide opportunities for clients to opt-in, and connect with them to move them through your sales process.
To Sum Up
We hope you’ve found this live Q&A session with Joshua and Attilio helpful in enhancing your therapy practice and mental health marketing strategies. They’ve shared a wealth of knowledge on various topics, from handling dips in referrals to organic audience growth, HIPAA compliance, and much more.
By implementing the strategies and tips shared by the co-owners of Therapy Flow, you can better navigate the challenges of running and promoting a successful therapy practice. Remember to stay up-to-date with the latest trends and strategies in the industry, and keep exploring new ways to engage your audience and grow your practice.